142nd APHA Annual Meeting and Exposition

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Gathering Community Assets in the Southeast to Benefit ACA Enrollment, Outreach and Education

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014 : 4:50 PM - 5:10 PM

Cherry Houston, PhD, MPH, RN , Critical Learning Systems Inc., Cane Ridge, TN
Audio (mp3) recording Recorded Presentation (mp4)
Increased awareness about the health insurance benefits under the Affordable Care Act (ACA) of 2010 is a priority area for the Southeastern Health Equity Council (SHEC), which comprises forty leaders from diverse backgrounds representing 8 states in the Southeastern United States (AL, FL, GA, KY, MS, NC, SC and TN). A recent report card developed by the SHEC indicates that only 68% of Blacks and 54% of Hispanics in the region have health insurance. Kentucky is the only state in the Southeast with an expanded Medicaid program and a state run health insurance exchange. As a result, residents in 7 SHEC states had to participate in healthcare reform mandates through the federal exchange, and without sufficient access to information that is necessary for successful participation.

To reduce the number of the under- and uninsured through enrollment under the federal exchange system, the SHEC established collaborative relationships with local Community-Based Organizations, advocacy groups and other partners to provide education and outreach.  This presentation will explore the strategies used by the SHEC to:

(1)    Conduct outreach, education, and enrollment,

(2)    Increase the SHEC’s capacity to collect data to assess the impact of events on participants’ knowledge of the ACA and enrollment requirements, as well as intent to enroll, and

(3)    Publicize events, solicit the commitment of and engage community stakeholders, and connect potential enrollees to enrollment activities. 

The SHEC is one of ten Regional Health Equity Councils formed in 2011 under the National Partnership for Action to End Health Disparities.

Learning Areas:

Communication and informatics
Diversity and culture
Public health or related education
Public health or related laws, regulations, standards, or guidelines

Learning Objectives:
Identify 2-3 strategies for successfully forming collaborative relationships with CBOs and non-traditional partners to engage them in ACA outreach/educational events. Describe strategies for assessing the impact of ACA outreach and education activities.

Keyword(s): Affordable Care Act, Health Disparities/Inequities

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am qualified to give this specific presentation because I have the experience and training to conduct community-wide events. I have implemented various projects in a variety of settings engaging stakeholders in participatory approaches. I have experience as an Associate Director of Training/Senior Behavioral Scientist to plan, coordinate and design project specific activities relative to the adaptation, tailoring and contextualizing of behavioral interventions for public health prevention projects, community health, and community capacity building.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4403.0: ACA outreach under the National Partnership for Action to End Health Disparities: Results and lessons learned