142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Like This!: Using Social Media to Promote National Public Health Week

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014 : 12:50 PM - 1:10 PM

Sandy Wedgeworth, MPA , City of Long Beach Department of Health & Human Services, Long Beach, CA
The Long Beach Health Department decided to “localize” this year's NPHW theme by showcasing what it takes to make Long Beach a healthy, thriving community. The theme Public Health: Start Here was incorporated into promotional activities and events throughout the weeks leading up to a conference. Social Media played a large role in promoting activities, engaging staff, and educating the community on our services.

Learning Areas:

Communication and informatics

Learning Objectives:
Describe ways to use social media to promote events and services within your agency.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I was the event chair for my organizationís Public Health Week (PHW). I oversaw the social media components used to promote our activities, including the production of a Youtube video, Facebook, Twitter, and Instagram posts. I also coordinated the community conference that my organization hosted during PHW, in addition to smaller events throughout PHW.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.