142nd APHA Annual Meeting and Exposition

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Like This!: Using Social Media to Promote National Public Health Week

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014 : 12:50 PM - 1:10 PM

Sandy Wedgeworth, MPA , City of Long Beach Department of Health & Human Services, Long Beach, CA
Audio (mp3) recording Recorded Presentation (mp4)
The Long Beach Health Department decided to “localize” this year's NPHW theme by showcasing what it takes to make Long Beach a healthy, thriving community. The theme Public Health: Start Here was incorporated into promotional activities and events throughout the weeks leading up to a conference. Social Media played a large role in promoting activities, engaging staff, and educating the community on our services.

Learning Areas:

Communication and informatics

Learning Objectives:
Describe ways to use social media to promote events and services within your agency.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I was the event chair for my organization’s Public Health Week (PHW). I oversaw the social media components used to promote our activities, including the production of a Youtube video, Facebook, Twitter, and Instagram posts. I also coordinated the community conference that my organization hosted during PHW, in addition to smaller events throughout PHW.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4205.0: Social Media: A Game Changer for Public Health