142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Investing in Community Health: California Freshworks Fund Initiative

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014 : 3:10 PM - 3:30 PM

Sallie Yoshida, DrPH, RD , The Sarah Samuels Center for Public Health Research & Evaluaion, Oakland, CA
The disparity in neighborhood food retail environments that exists in low-income communities of color throughout California is alarming since those who live near full-service grocery stores are more likely to eat recommended amounts of fruits and vegetables and are less likely to become obese. The California FreshWorks Fund Initiative is a $260 million public-private partnership loan fund created to bring full-service grocery stores, corner markets that offer fresh food, and other innovative forms of healthy food retail and distribution to food desert communities. FreshWorks is funded by The California Endowment. In partnership with The Food Trust and Pacific Community Ventures, we are using a mixed-method approach including store assessments, key informant interviews with store managers and CFWF stakeholders, customer intercept surveys, GIS mapping, and analysis of secondary data to understand the process and impact of opening new healthy food outlets in under-resourced areas of California.  This presentation will describe the CFWF loan fund and provide findings from the evaluation of the impact of new healthy food retail on low income communities and reducing the gap in disparities in healthy food access.

Learning Areas:

Public health or related public policy

Learning Objectives:
Describe the evaluation methods and findings of the California FreshWorks Fund Initiative. Discuss an example of a public-private partnership and how it supports financing outlets that are selling healthy foods to under-served markets.

Keyword(s): Health Disparities/Inequities

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: Dr. Yoshida is an expert in the field of public health evaluation, particularly in low-income communities of color. She is PI for the Evaluation of the California FreshWorks Fund, a public/private healthy food financing initiative, CA4Health, California’s Community Transformation Grant, and Investigating County Nutrition Standards in California, funded by the Robert Wood Johnson Foundation Healthy Eating Research grant. She also serves on an expert panel for the National Collaborative on Childhood Obesity Research (NCCOR).
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.