142nd APHA Annual Meeting and Exposition

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APHA communication tools to support your advocacy work

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Sunday, November 16, 2014 : 8:35 AM - 8:55 AM

Kim Short , American Public Health Association, Washington, DC
Incorporating media outreach can bring tremendous value to existing advocacy efforts at the state and local levels. This presentation will discuss the basics on how advocates can use a range of communication techniques, including social media engagement and traditional media outreach to enhance their priority issues. I will share tools APHA uses to enhance visibility of its legislative priorities including Twitter, Facebook and Public Health Newswire.

Learning Areas:

Advocacy for health and health education
Communication and informatics

Learning Objectives:
Explain the fundamentals of media outreach and discuss how the use of media advocacy can positively influence public policy at the state, local and national levels. Describe the tools APHA uses to enhance visibility of its legislative priorities.

Keyword(s): Advocacy, Communication

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I serve as Communications Specialist at the American Public Health Association where I work on public health advocacy and communications efforts in our Communications department.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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