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315808
Storytelling in Television, Film, Music and New Media to Improve Health and Well Being
Monday, November 17, 2014
: 10:30 AM - 10:50 AM
Sandra de Castro Buffington, MPH
,
Global Media Center for Social Impact at UCLA's Fielding School of Public Health, UCLA Fielding School of Public Health, Los Angeles, CA
Hollywood’s master storytellers reach millions of viewers all over the world through television, film, and new media. The most popular TV storylines can reach up to 20 million US viewers in an hour and over 400 million viewers in 100 countries. Research shows that public health storylines have profound impacts on viewers’ knowledge and behavior. UCLA’s Global Media Center for Social Impact (GMI), housed in the Fielding School of Public Health, unleashes the power of entertainment media to transform audience perspectives on public health topics by serving as a free resource to the entertainment industry, bridging the world of research and the world of Hollywood by providing industry professionals with free, on-demand access to expert consultations, field experiences, script reviews and special events. In this way, media content creators are inspired and supported in creating compelling and realistic storylines on topics of public health value. In this panel, we will discuss the process of partnering with health experts, scriptwriters and producers to increase the quality and accuracy of health content in popular media, present research on the impact of TV health storylines and transmedia experiences on viewers, and explore the ways that popular culture and social policy can shape one another to transform global health and wellbeing.
Learning Areas:
Planning of health education strategies, interventions, and programs
Learning Objectives:
Discuss the process of partnering with health experts, scriptwriters and producers to increase the quality and accuracy of health content in popular media
Presenting author's disclosure statement:Qualified on the content I am responsible for because: I am the director of a program that leverages the power of the entertainment industry to improve the health and well-being of people worldwide. I provide resources to leading scriptwriters and producers with the goal of improving the accuracy of health related storylines on top television programs and films.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines,
and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed
in my presentation.
