142nd APHA Annual Meeting and Exposition

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CDC’s Public Health Nerd Partners to Promote NPHW

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Tuesday, November 18, 2014 : 1:10 PM - 1:30 PM

Amy Rowland, BA, MSc. , CDC Division of Public Affairs, Digital Media Branch, Atlanta, GA
Audio (mp3) recording Recorded Presentation (mp4)
CDC’s Public Heath Nerd (#PHNerd) is a visual campaign, which uses social media optimized graphics to promote awareness about CDC’s role and work to protect the nation’s health and safety; to encourage learning and public health knowledge; to bring awareness to priority topics and public health news; and to facilitate conversation and sharing in and amongst public health professionals and people who care about improving and saving lives. This presentation will discuss CDC’s partnership with APHA to promote NPHW 2014, including the use of CDC’s PHNerd and other digital health communication strategies to strengthen participation in the week’s events and encourage conversation around daily themes.

Learning Areas:

Communication and informatics

Learning Objectives:
Describe ways to use social media to promote events on a national level.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I specialize in digital communications and social media serving the Office of the Director within CDC’s Division of Public Affairs. I created CDC’s Public Health Nerd, which is the social media campaign I have been asked to present, specifically on CDC’s partnership with APHA during National Public Health Week 2014.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 4205.0: Social Media: A Game Changer for Public Health