142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Social Marketing Campaigns (organized by HCWG)

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Wednesday, November 19, 2014: 10:30 AM - 12:00 PM
This purpose of this session is to provide a set of realistic recommendations and planning tools for social marketing campaigns to improve health and community well-being. The audience will learn major elements included within health prevention messages that make them stronger and/or more acceptable. Information will provide insight for developing various health messages to reduce health disparities amongst community populations in the US. This session will provide critical information for developing effective social marketing programs for improving health.
Session Objectives: Describe the unique differences of conducting a social marketing campaign in a rural rather than urban environment. Describe a framework for a research-informed social marketing campaign aimed at increasing patient engagement in health care services. Identify key elements recommended for developing social marketing messages for specific populations (i.e. gender-based social marketing campaigns, sexual assault prevention, obesity).

Branded engagement model: Community members as health collaborators
Jorge Villegas, PhD, Thomas Vogel, MFA, Jerry Krishnan, MD, PhD and Nina Bracken, MSN, ACNP-BC
It all adds up: A gender-based social marketing campaign to increase physical activity
April Keippel, MA, Amanda L. Golbeck, PhD, Dustin Dickerson, MS, Diane Duin, PhD, MHA, Dean Wells, MS, Tracy Neary, MS and Elizabeth Ciemins, PhD, MPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Medical Care Section

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)