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Social Marketing Campaigns (organized by HCWG)
Wednesday, November 19, 2014: 10:30 AM - 12:00 PM
This purpose of this session is to provide a set of realistic recommendations and planning tools for social marketing campaigns to improve health and community well-being. The audience will learn major elements included within health prevention messages that make them stronger and/or more acceptable. Information will provide insight for developing various health messages to reduce health disparities amongst community populations in the US. This session will provide critical information for developing effective social marketing programs for improving health.
Session Objectives: Describe the unique differences of conducting a social marketing campaign in a rural rather than urban environment.
Describe a framework for a research-informed social marketing campaign aimed at increasing patient engagement in health care services.
Identify key elements recommended for developing social marketing messages for specific populations (i.e. gender-based social marketing campaigns, sexual assault prevention, obesity).
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by: Public Health Education and Health Promotion
Endorsed by: Medical Care Section
Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)
Masters Certified Health Education Specialist (MCHES)