142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Alcohol Marketing Strategies and Youth: New Research

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014: 12:30 PM - 2:00 PM
Session Objectives: Describe youth access to alcohol marketing and social media. Compare prevalence of youth alcohol consumption with brand sponsorship. Identify alcohol use themes most prominent in popular youth TV programming. Describe the nature, purpose and management of industry marketing self-regulation codes.

Alcohol brand sponsorship of events, organizations and causes in the United States, 2010-2013
Korene Stamatakos, MPH, Olivia Belt, Amanda Ayers, MPH, Victoria Fryer and Michael Siegel, MD, MPH
Monitoring and understanding TV depictions of alcohol use in entertainment programming popular with youth
Samantha Cukier, MBA, MA, Ashley Wettlaufer, MA, BSc, Katherine Clegg Smith, PhD, J. Douglas Storey, PhD, MA, Craig Ross, MBA and David H. Jernigan, PhD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Alcohol, Tobacco, and Other Drugs
Endorsed by: Maternal and Child Health

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)