3213.0
Alcohol Marketing Strategies and Youth: New Research
Alcohol Marketing Strategies and Youth: New Research
Monday, November 17, 2014: 12:30 PM - 2:00 PM
Oral
Session Objectives: Describe youth access to alcohol marketing and social media.
Compare prevalence of youth alcohol consumption with brand sponsorship.
Identify alcohol use themes most prominent in popular youth TV programming.
Describe the nature, purpose and management of industry marketing self-regulation codes.
Moderator:
Thomas Babor, PhD
1:10pm
1:50pm
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by: Alcohol, Tobacco, and Other Drugs
Endorsed by: Maternal and Child Health
CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)
See more of: Alcohol, Tobacco, and Other Drugs