Online Program

University, Corporate, Local Education Unit Systematic Partnership for Community Health

Monday, November 2, 2015

Laura Fenster Rothschild, PsyD, Johnson & Johnson School Health Leadership Program, Rutgers, Center of Alcohol Studies, Piscataway, NJ
Michael Bzdak, PhD, Johnson & Johnson, New Brunswick, NJ
Laura Hollod, MPH, Johnson & Johnson, New Brunswick, NJ
Martha Dewey Bergren, DNS RN NCSN APHN-BC FNASN FASHA FAAN, College of Nursing, University of Illinois Chicago, Chicago, IL
Yezenia Ramos, MBA, Corporate Contributions, Johnson & Johnson Corporate Contributions, New Brunswick, NJ
Since the late 1990s, community engagement has become an increasingly common practice utilized by corporate and private funders and academic institutions to address social and health concerns. Specific principles of such engagement, especially in community health, have become formalized and articulated over time. Additionally, there are many lessons to be learned from academic-based health interventions in communities in the U.S. The key element in these efforts is the deliberate and deep involvement of community members.  This type of engagement represents a shift away from a top-down approach to a more inclusive model with greater potential for sustainable results.

The Johnson & Johnson (JnJ) School Health Leadership Program is a nationally-recognized fellowship program designed by Rutgers University Center of Alcohol Studies in collaboration with JnJ. The program engages local educational agencies (LEAs) and includes intensive education guided by curriculum and opportunities designed to empower school nurses and their community/administrative partners to become leaders within their community’s educational and health services teams, with an ultimate goal of improving student and community health. A unique aspect of this program is the three-way partnership between JnJ, Rutgers, and a LEA.

The model focuses on long-term engagement, aiming to build relationships and trust by moving from consultation and information-sharing to shared responsibility for measurable results. A robust evaluation plan designed with input from all partners facilitates measurement of program reach and outcomes at participant and community levels. We propose to describe the multi-sectoral partnership, define the program model, and present case studies of community impact.

Learning Areas:

Assessment of individual and community needs for health education
Implementation of health education strategies, interventions and programs
Other professions or practice related to public health
Planning of health education strategies, interventions, and programs
Program planning
Systems thinking models (conceptual and theoretical models), applications related to public health

Learning Objectives:
Formulate an understanding of school nurses serving as community health workers to increase overall health outcomes Explain the elements involved in the success of systematic partnerships between universities, corporations, and local community organizations (including schools) Discuss the important role schools play in impacting community health

Keyword(s): Child Health Promotion, School-Based Health

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the principal and director of multiple projects that focused on systematic collaboration in order to improve biobehavioral health outcomes in young people. My interests include both models of effective public health and methodologies of developing workforce to effectively implement models.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.