Online Program

African American Breastfeeding Project

Wednesday, November 4, 2015 : 1:06 p.m. - 1:16 p.m.

Elizabeth Bayne, MPH, MFA, graybayne film/media, Los Angeles, CA
This short documentary film is part of a multi-media digital storytelling project that shares the unique breastfeeding experiences of African American mothers as a resource for new mothers, their families and communities to address the disparities in breastfeeding rates that persist among African American women.

Learning Areas:

Administer health education strategies, interventions and programs
Advocacy for health and health education
Diversity and culture
Implementation of health education strategies, interventions and programs
Public health or related education
Social and behavioral sciences

Learning Objectives:
Explain the unique cultural barriers to breastfeeding that African American mothers face.
 Describe how community support, in addition to a mother’s desire to breastfeed, is integral in sustaining breastfeeding for at least six months. Identify how health communication and outreach can utilize individual differences and diffusion of innovation theory to establish breastfeeding as a social norm in the African American community.

Keyword(s): Diversity and culture, Public health or related education

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have been the producer or collaborator on multiple national and regional public service announcement and health education campaigns focusing on issues ranging from mental illness, domestic abuse, childhood asthma, radon, food insecurity and HIV prevention among Latino women. My scientific interests include the development of culturally appropriate health promotion materials that utilize the principles of social marketing and entertainment education to yield quantifiable results regarding audience impression and behavior change.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.