Online Program

Ingredients for success

Monday, November 2, 2015 : 2:50 p.m. - 3:10 p.m.

Onjewel Smith, ANR Foundation, Berkeley, CA
A good campaign should reach out to and engage a representation of the community it is working to protect. While every community is different, it is imperative that each coalition identifies its community assets and builds a strong team with a specific game plan. This presentation will help attendees to understand the fundamentals for success, including building a strong coalition and identifying roles and responsibilities for the partners to execute a dynamic education and advocacy campaign.

Learning Areas:

Public health or related public policy

Learning Objectives:
Describe the necessary elements for planning and carrying out a comprehensive smokefree advocacy campaign. Identify community partners and/or stakeholders that represent the target community and are necessary for demonstrating public will and political power.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: As the Southern States Regional Consultant for ANRF, I was a lead coalition member with the SmokefreeNOLA campaign and helped to develop and execute the campaign strategy that led to successful passage of the Smokefree New Orleans ordinance. I have 15 years experience in smokefree policy and advocacy campaigns.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.