Breastfeeding Coalitions: Building a Grassroots to Treetops Movement for Change
The USBC's focus on developing and strengthening breastfeeding coalitions recognizes that it is at the state and local level that initiatives will be implemented and adapted most effectively to address specific populations. The Surgeon General's Call to Action to Support Breastfeeding (SGCTA) emphasizes the cross-cutting nature of breastfeeding and the critical need for collaboration and outreach beyond the traditional "breastfeeding community." Action 20 identified the USBC and the state coalitions as leaders in the implementation of the 20 actions, calling specifically to "Increase the capacity of the USBC and affiliated state coalitions to support breastfeeding."
As the national coalition and central hub connecting all national, state, and local organizations working to advance breastfeeding, the USBC is looked to as the leader in the coordination of breastfeeding activities in the United States. This presentation will discuss the USBC's model for alignment of shared activities, from individual advocates and community organizations at the local level (grassroots), to advocacy by state-level coalitions for policy/systems change (branches), to spread and implementation of policy/systems change through federal/national initiatives (treetops).
Learning Areas:Public health or related laws, regulations, standards, or guidelines
Public health or related organizational policy, standards, or other guidelines
Public health or related public policy
Systems thinking models (conceptual and theoretical models), applications related to public health
Describe the contribution of cross-sector coalitions to mobilize policy, systems, and environmental change
Keyword(s): Breastfeeding, Maternal and Child Health
Qualified on the content I am responsible for because: I have served as the Executive Director of the United States Breastfeeding Committee for 11 years, and I am currently the Principal Investigator for the USBC's two cooperative agreements with the CDC: 1) Building Capacity of the Public Health System to Improve Population Health through National, Nonprofit Organizations, and 2) National Innovative Partnership for Addressing Obesity through Environmental Supports for Nutrition and Physical Activity.
Any relevant financial relationships? No
I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.