Online Program

Using strategic communication to enhance your advocacy

Sunday, November 1, 2015 : 8:15 a.m. - 8:30 a.m.

Amanda Yohn, Communications, APHA, Washington, DC

Incorporating media outreach can bring tremendous value to existing advocacy efforts at the state and local levels. This presentation will discuss the basics on how advocates can use a range of communication techniques, including using media to enhance visibility and engagement with priority issues. I will share tools APHA uses to advance its legislative priorities including engaging with the media and covering issues via our communications outlets.

Learning Areas:

Advocacy for health and health education
Communication and informatics

Learning Objectives:
Explain the fundamentals of media outreach and discuss how the use of media advocacy can positively influence public policy at the state, local and national levels. Describe the tools APHA uses to enhance visibility of its legislative priorities.

Keyword(s): Communication, Advocacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I serve as Public Affairs Coordinator at the American Public Health Association, where I work on public health advocacy and communications efforts in our Communications department.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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