2015 APHA Annual Meeting & Expo

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Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
Only $90 for presenters, $140 for registered attendees and $200 for non-attendees.

Online Program

339667
Advocacy: The science of persuasion and shaping richer stories for public health


Sunday, November 1, 2015 : 9:25 a.m. - 9:45 a.m.

Gene Matthews, JD, Gillings School of Global Public Health, University of North Carolina, Chapel Hill, NC

Audio (mp3) recording Recorded Presentation (mp4)
Public health often uses only three of six foundational values when framing public health issues. Drawing upon the work of Jonathan Haidt in "The Righteous Mind" (2012), my presentation explores all six of these intuitive values and how we might use them to craft richer stories about public health policy when engaging in advocacy.

Learning Areas:

Advocacy for health and health education
Planning of health education strategies, interventions, and programs
Public health or related public policy
Public health or related research
Social and behavioral sciences

Learning Objectives:
Demonstrate how public health continually fails to gain political traction. Describe the six foundational values that are critical when shaping the public health.

Keyword(s): Advocacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I serve as senior investigator at the North Carolina Institute for Public Health at the University of North Carolina Gillings School of Global Public Health. I previously served as chief legal advisor to CDC in Atlanta from 1979 to 2004. Over the past decade, I have provided leadership for the founding and development of the modern public health law movement.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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