Online Program

Science of persuasion and shaping the public health message to better address more conservative audiences

Sunday, November 1, 2015 : 10:05 a.m. - 10:35 a.m.

Sue Lynn Ledford, RN BSN MPA DrPH, Public Health Division, Wake County Human Services, Raleigh, NC

I will discuss the importance of how six intuitive values resonate with a conservative perspective and how we might use the foundational values when engaging in public health advocacy with conservative audiences.

Learning Areas:

Advocacy for health and health education
Planning of health education strategies, interventions, and programs
Public health or related research
Social and behavioral sciences

Learning Objectives:
Discuss how to frame public health messages to appeal to broader audiences.

Keyword(s): Advocacy

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Public Health Division Director in Wake County, NC. I have worked in hospital, home care, school health, public health service settings, and across private and public entities including federal, state, and local levels. Quality improvement and systems integration has spanned my career as a public health advocate. I strive to create efficiencies in service provision, shared outcome models, and more efficient financial models that maximize population health and healthcare systems.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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