Online Program

Turning advocacy into attention on social media

Sunday, November 1, 2015 : 8:45 a.m. - 9:00 a.m.

Patrick Benko, APHA, Washington, DC
The use of social media among elected officials is increasing and so is the influence of social media users on those officials. This presentation will discuss how policy makers are using social media, giving yourself credibility and strategies to influence the decision making process.

Learning Areas:

Advocacy for health and health education
Communication and informatics

Learning Objectives:
Identify how social media is influencing policy decisions and formulate a plan to use social media to positively influence public policy at the state, local and national levels.

Keyword(s): Advocacy, Social Media

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I serve as Manager of Online Marketing at the American Public Health Association where I work on public health advocacy and communications efforts.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

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