Social Media and Health Promotion Interventions (organized by HCWG)
Tuesday, November 3, 2015: 2:30 p.m. - 4:00 p.m.
Social and digital media offer many innovative new ways to communicate with and promote health in the population. Despite these exciting opportunities, social and digital media health behavior interventions may still face challenges that practitioners need to be aware of and address. This session features presentations that describe the development and implementation of social and digital media health interventions. These presentations also describe the challenges encountered during these interventions so that audience members can come away with lessons learned and understand ways to maximize effectiveness of social and digital media interventions.
Session Objectives: Describe challenges and opportunities of employing a virtual Learning Community to advance system-level efforts to address behavioral health disparities.
Describe common strategies for reducing dropout rates and maintaining high retention rates when using text messages for health promotion programs.
Describe how geographic location affects willingness to exchange different types of health information via mobile phones.
Assess how information needs are met via an online social network.
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by: Public Health Education and Health Promotion
Endorsed by: Black Caucus of Health Workers
Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)