Online Program

Social Media and Health Promotion Interventions (organized by HCWG)

Tuesday, November 3, 2015: 2:30 p.m. - 4:00 p.m.
Social and digital media offer many innovative new ways to communicate with and promote health in the population. Despite these exciting opportunities, social and digital media health behavior interventions may still face challenges that practitioners need to be aware of and address. This session features presentations that describe the development and implementation of social and digital media health interventions. These presentations also describe the challenges encountered during these interventions so that audience members can come away with lessons learned and understand ways to maximize effectiveness of social and digital media interventions.
Session Objectives: Describe challenges and opportunities of employing a virtual Learning Community to advance system-level efforts to address behavioral health disparities. Describe common strategies for reducing dropout rates and maintaining high retention rates when using text messages for health promotion programs. Describe how geographic location affects willingness to exchange different types of health information via mobile phones. Assess how information needs are met via an online social network.

Relationship between Exposure to a Health Communication Campaign and Behavioral Intent among Military Target Audiences   
Jacqueline Watkins Dow, MSPH, Theresa Jackson Santo, PhD, MPH, CHES, Carrie Kilby, MSN, BSN, BA, Esther Pfau, MPH, Ashley Beale, MPH, Wana Jin, MPH, Barbara Ryan, MS and COL Deydre Teyhen, DPT, PhD, OCS
Retaining participants in a text-message health promotion program: A survival analysis of dose and message content   
Yassaman Vafai, MPH, Ashley Munger, MS, Stephanie Grutzmacher, PhD, Katheryne Downes, MS, Lindsey Zemeir, Laryessa Worthington, Erin Braunscheidel, MHS, RD, LDN, Nicole Finkbeiner, PhD and Lisa Lachenmayr, Director, MD Food Supplement Nutrition Education Program

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Black Caucus of Health Workers

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)