2015 APHA Annual Meeting & Expo

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Recorded Annual Meeting Presentations (RAMP) are now available for purchase.
Only $90 for presenters, $140 for registered attendees and $200 for non-attendees.

Online Program

5075.0
Using mHealth and Social Media for Health Behavior Change (organized by HCWG)

Wednesday, November 4, 2015: 8:30 a.m. - 10:00 a.m.
Oral
This session highlights the ways that new technologies such as mHealth, social media and digital media are increasingly being used to promote healthy behaviors in a diversity of target populations. Audience members will learn about five innovative ways that these technologies have been used to promote health behavior change and will be able to identify ways that these approaches can be translated to a variety of health behaviors and populations.
Session Objectives: Demonstrate the components of an integrated, multi-function technology mHealth campaign. Describe how mHealth interventions can be used to support community-wide public health campaigns. Use theory to design online social network-based health interventions. Discuss the logistics, barriers, and benefits of utilizing web analytics as a form of public health program evaluation. Identify ways that mHealth, social media and online tools can be used to serve a community's communication and social media needs and promote health behavior change.
Moderator:
Michele Thornton, M.B.A. - Health Sector Management, Doctoral Student

8:30am
Opt4Health (Obesity Prevention Texts for Health): A social marketing mHealth campaign, integrating text, web, and voice messaging, for obesity prevention efforts in Mississippi and Louisiana   
Caitlin Heitz, MSW, Danielle Hollar, PhD, MHA, MS and Herbie Hollar, MMC
Audio (mp3) recording Recorded Presentation (mp4)
  
8:45am
Adapting a training of facilitators and using web analytics to evaluate the electronic dissemination of a faith-based HIV prevention program   
Danielle Lambert, MPH, CHES and Gina Wingood, ScD, MPH
Audio (mp3) recording Recorded Presentation (mp4)
9:00am
Like, Comment, Share: How Engagement With Social Media and Online Health Information Seeking Strengthens Resolve to Quit Among Current Smokers   
Lourdes Martinez, Ph.D.
9:15am
Efficacy and Causal Mechanism of an Online Social Network Intervention to Increase Physical Activity   
Jingwen Zhang, PhD student, Devon Brackbill, Sijia Yang and Damon Centola, PhD
Audio (mp3) recording Recorded Presentation (mp4)
9:30am
Benefits of a Mobile First Approach to Public Health   
Jeremy Vanderlan, Cathy Thomas, Miguel Gomez and Michelle Samplin-Salgado
Audio (mp3) recording Recorded Presentation (mp4)

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)

See more of: Public Health Education and Health Promotion