Online Program

Using mHealth and Social Media for Health Behavior Change (organized by HCWG)

Wednesday, November 4, 2015: 8:30 a.m. - 10:00 a.m.
This session highlights the ways that new technologies such as mHealth, social media and digital media are increasingly being used to promote healthy behaviors in a diversity of target populations. Audience members will learn about five innovative ways that these technologies have been used to promote health behavior change and will be able to identify ways that these approaches can be translated to a variety of health behaviors and populations.
Session Objectives: Demonstrate the components of an integrated, multi-function technology mHealth campaign. Describe how mHealth interventions can be used to support community-wide public health campaigns. Use theory to design online social network-based health interventions. Discuss the logistics, barriers, and benefits of utilizing web analytics as a form of public health program evaluation. Identify ways that mHealth, social media and online tools can be used to serve a community's communication and social media needs and promote health behavior change.
Michele Thornton, M.B.A. - Health Sector Management, Doctoral Student

Benefits of a Mobile First Approach to Public Health   
Jeremy Vanderlan, Cathy Thomas, Miguel Gomez and Michelle Samplin-Salgado

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)