3189.0 Getting to Know You: How Relationship Marketing Strategies Promote Tobacco Use

Monday, November 5, 2007: 12:30 PM
Oral
Moderator:
Pamela Ling, MD, MPH

12:30 PM
**SESSION ABSTRACT** Getting to know you: How relationship marketing strategies promote tobacco use
Pamela Ling, MD, MPH, M. Jane Lewis, DrPH, Daniel K. Cortese, PhD, Stacey J. Anderson, PhD and Olivia Wackowski, MPH
     
12:45 PM
Online smoker communities: A content analysis of tobacco brand website message boards
Olivia Wackowski, MPH and M. Jane Lewis, DrPH
1:00 PM
Conquering young adult consumers: A documents and content analysis of tobacco industry produced controlled circulation magazines
Daniel K. Cortese, PhD, M. Jane Lewis, DrPH and Pamela Ling, MD, MPH
  
1:15 PM
And they told two friends, and so on, and so on: RJ Reynolds' viral marketing of Eclipse
Stacey J. Anderson, PhD and Pamela Ling, MD, MPH
  
1:30 PM
Tobacco industry brand websites: Features and industry strategies
M. Jane Lewis, DrPH and Olivia Wackowski, MPH
  
1:45 PM
Tobacco users' perceptions of Camel Snus: Reactions from Camel's online community
Olivia Wackowski, MPH and M. Jane Lewis, DrPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Alcohol, Tobacco, and Other Drugs
Endorsed by: Socialist Caucus

CE Credits: CME, Health Education (CHES), Nursing

See more of: Alcohol, Tobacco, and Other Drugs
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