183498 Effectiveness of Micronutrient Sprinkles Distribution in Western Kenya

Monday, October 27, 2008

Parmi S. Suchdev, MD, MPH , Nutrition Branch, Centers for Disease Control & Prevention, Emory University, Atlanta, GA
Laird Ruth, MPH , Nutrition Branch, Centers for Disease Control & Prevention, Atlanta, GA
Maria Elena Jefferds, PhD , Nutrition Branch, Centers for Disease Control and Prevention, Atlanta, GA
Robert E. Quick, MD, MPH , Enteric Diseases Epidemiology Branch, Centers for Disease Control and Prevention, Atlanta, GA
Patricia Juliao, PhD , Foodborne and Diarrheal Diseases Branch, Centers for Disease Control and Prevention, Atlanta, GA
Background:

Iron deficiency anemia affects over 60% of children in western Kenya and is treatable with iron. Despite established efficacy of Sprinkles for home-fortification of complementary foods, there is little evidence on the best mechanism for sustainable delivery of Sprinkles in resource-poor communities. In March, 2007 the Centers for Disease Control and Prevention joined with partners to implement an effectiveness study that combines social marketing with mobilization of local institutions to promote the sale of Sprinkles along with various other evidence-based health products.

Methods:

We randomly selected 60 villages and allocated them into intervention and comparison groups. In intervention villages, Sprinkles are distributed by vendors, who sell health products to their neighbors as an income-generating activity. In comparison communities, Sprinkles are not promoted or marketed. This 24 month evaluation includes: 1) baseline and follow-up cross-sectional surveys, including measurement of selected biomarkers among children aged 6-35 months; 2) active biweekly surveillance to determine Sprinkles use and health status; and 3) qualitative data collection to assess acceptability of Sprinkles over time.

Results:

At baseline, we enrolled 1586 households and collected survey data and laboratory specimens on 1049 children aged 6-35 months. Over 86% of households fell into the poorest socioeconomic quintile for Kenya. Among children, 28.2% were stunted (height-for-age z-score < -2), 66.2% were anemic (hemoglobin < 11.0 g/dL), 44.6% were iron deficient (ferritin < 12.0 ng/mL), and 19.2% had malaria parasitemia. Furthermore, 29.1% reported an acute respiratory infection and 11.6% reported diarrhea in the preceding 24 hours. In the first 6 months of distribution, over 100,000 Sprinkles sachets have been sold, and 30-40% of households are reporting Sprinkles use.

Discussion:

Preliminary data suggest that uptake of Sprinkles is good and that this distribution method may be effective in improving access to preventive health products in resource-poor settings. Moreover, this evaluation will assess the effectiveness of long-term Sprinkles distribution in this setting.

Learning Objectives:
1) Recognize the burden of disease and poor access to health interventions in western Kenya 2) Articulate the methodology to conduct a population-based nutrition assessment 3) Assess the early effectiveness of Sprinkles distribution through promotion and sale by local institutions

Keywords: Anemia, Social Marketing

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Principal Investigator of a CDC-supported study on micronutient Sprinkles in Kenya
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.