4302.0 Risk Communication and Effective Messaging

Tuesday, October 28, 2008: 2:30 PM
Oral
This session will provide a detailed look at the public health implications of disaster relief stemming from Hurricanes Katrina and Rita. The CDC and other federal partners used risk communication theory to address poor air quality in indoor FEMA trailers. Speakers will discuss lessons learned from a risk communication campaign conducted in real-time to address a public health issue for a targeted audience.
Session Objectives: 1. Understand the communication theories and research methodology used to develop an effective risk communication campaign 2. Learn about management issues and maintaining consistent messaging in a high-stress, highly political environment
Moderator:
James Bratton

2:30 PM
Effective messaging and delivery strategies: CDC's post-Katrina experience
Jana L. Telfer, MA
     
2:45 PM
Risk Communication in Practice: Applying Risk Communication Theory to Multiple Audiences in FEMA Trailer Communication Strategy
Jana L. Telfer, MA, Scott A. Damon, MAIA, CPH, Charles Green, MFA, MA, Marianne Hartin, MLS and Sascha Chaney
     
3:00 PM
FEMA trailers health communication
Scott A. Damon, MAIA, CPH, Sarah Gregory, BA and La Freta Dalton, BBA
     
3:15 PM
Issues management and communication: Can one succeed without the other?
Sandra E. Bonzo, MLIS, Sascha Chaney and Mike Groutt
3:30 PM
Creative Communication Channels for Targeted Audiences
Marianne Hartin, MLS, Joy Igonikon and Karen Morrione
     

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Food and Nutrition

CE Credits: CME, Health Education (CHES), Nursing

See more of: Public Health Education and Health Promotion
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