5047.0 Meeting the Marketing Challenge: Understanding Legalities and Strategies for Response

Wednesday, October 29, 2008: 8:30 AM
The Federal Trade Commission reported in July that food and beverage manufacturers spent about $1.6 billion marketing their products to children and adolescents in 2006. Television accounted for about 46 percent of total spending, with additional spending on packaging, in-store promotions, in-store advertising, Internet advertising, movies, television shows and animated characters. This session will focus on marketing’s influence on children’s subjective taste, messaging directed at mothers, digital marketing via popular children’s websites, one state’s law banning junk food ads in schools and the current policy and legal landscape within school food systems.
Session Objectives: 1. Discuss several methods used by food companies to market to children and their mothers. 2. Describe challenges and key steps to creating state policy. 3. Evaluate the risks and benefits of different enforcement strategies and their implications for public health.
Carole B. Garner, MPH, RD, LD

9:15 AM
Tricking the tastebuds: The influence of spokes-characters on children's assessment of taste
Matthew A. Lapierre, MA, Sarah E. Vaala, BA and Deborah L. Linebarger, PhD
9:30 AM
Food and beverage marketing on websites popular with children
Elena O. Lingas, DrPH, MPH, Eliana Bukofzer, MPH and Lori Dorfman, DrPH

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Food and Nutrition

CE Credits: CME, Health Education (CHES), Nursing

See more of: Food and Nutrition