236505 Reversing the Epidemic of Childhood Obesity through Demonstration of a Community-Based Obesity Prevention Model that Works

Tuesday, November 1, 2011

Amy Splittgerber, BS, MEd , Non Profit Organization, Eat Smart, Move More South Carolina, Irmo, SC
Colleton County, South Carolina is the pilot community for a four year research-based initiative designed to reverse the epidemic of childhood obesity. Eat Smart, Move More SC and the Colleton County community have worked together to implement a comprehensive community action plan to promote healthy eating and physical activity. Focusing on multiple settings including childcare, schools, churches, worksites and the community at large, the action plan serves as a model for communities throughout South Carolina.

The objective of this project is to create an effective community model for change by demonstrating the effectiveness of the Eat Smart, Move More SC strategic framework for action (Options for Action), toolkits and other resources. This four-year initiative represents the translation of research into practice in Walterboro, SC. The long-term objective is to disseminate this model so other communities can lower obesity rates by promoting environmental and policy solutions for healthy eating and active living. The goals of this project are to: 1. Increase opportunities for choosing healthy foods and being physically active in multiple settings (child care, schools, churches, worksites and the community at large) by creating an environment that supports these behaviors and educates children, parents and families. This includes school staff, employees, faith and community leaders and decision-makers. 2. Implement a strategic community media and marketing plan that connects all initiatives into one comprehensive plan. 3. Conduct a comprehensive evaluation to determine the reach and impact of the initiative that is supported and guided by an external, expert advisory team.

Learning Areas:
Assessment of individual and community needs for health education
Chronic disease management and prevention
Communication and informatics
Conduct evaluation related to programs, research, and other areas of practice
Implementation of health education strategies, interventions and programs
Planning of health education strategies, interventions, and programs

Learning Objectives:
1) Describe the community selection, assessment and comprehensive community action plan development processes for the project 2) Describe the three implementation objectives of the project (project/policy implementation, social marketing and evaluation)

Keywords: Obesity, Community Involvement

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the primary contact for this grant and as such I oversee and supervise all aspects of the community project.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.