4144.0 Health Communication and Social Marketing Campaigns (organized by HCWG)

Tuesday, October 30, 2012: 10:30 AM - 12:00 PM
This session will explore how health communication and social marketing principles can be applied to the development of health and mass media campaigns in statewide and regional settings.
Session Objectives: 1. Describe how social marketing and mass media can influence campaign development. 2. Identify new social marketing approaches and their influence on health campaign development. 3. Analyze the effectiveness of new social media and mass media campaigns in changing health attitudes, intentions, and behaviors.

A framework for a statewide suicide prevention social marketing campaign
Stacey Smith, Jana Sczersputowski, MPH and Anara Guard, MLS
Social Marketing Approach to Promoting Healthy Eating and Physical Activity in Low-Income, Urban, and Ethnically Diverse Schools and Neighborhoods in Michigan: Preliminary Reports from Project FIT
Hye-Jin Paek, PhD, Yumi Jung, Hyun Jung Oh, Katherine Alaimo, PhD, Karin Pfeiffer, PhD, Joey Eisenmann, PhD, Joseph Carlson, PhD, Tracy Thompson, MPH Candidate, Heather Betz, PhD and Julie Orth, MS, RD

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)