142nd APHA Annual Meeting and Exposition

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Health Promotion & Disease Prevention Social Marketing and Media Campaigns in Indian Country

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014 : 1:30 PM - 1:50 PM

Colbie Caughlan, MPH , THRIVE, Northwest Portland Area Indian Health Board, Portland, OR
  
Audio (mp3) recording Recorded Presentation (mp4)
Many health topics, including STD/HIV and suicide, require sensitivity when designing culturally-appropriate prevention messages that will resonate in AI/AN communities. Over the last 8 years, the Northwest Portland Area Indian Health Board (NPAIHB) has collaborated with member tribes, and state, university, and national partners to develop several social marketing campaigns focusing on: STD/HIV, LGBT youth, suicide, bullying, drug and alcohol use, sexual assault, and family violence. The NPAIHB also manages We R Native, a multimedia health resource for Native teens and young adults. The service includes an interactive website (www.weRnative.org), text messaging service (Text NATIVE to 24587), Facebook page, YouTube channel, Twitter feed, and print marketing. Special features include monthly contests, community service grants ($475), an “Ask Auntie” Q&A service, discussion boards, and medically accurate information.

This presentation will describe the steps that were used by the NPAIHB to develop culturally-appropriate, multimedia social marketing campaigns. The session will explore tips and lessons learned for those interested in managing their own multimedia campaigns, including strategies to leverage the health promotion powers of Facebook, websites, text messaging, and twitter. Participants will leave with information about available AI/AN health promotion media campaigns, tools, and resources, and ideas for incorporating their use back home.

Learning Areas:

Advocacy for health and health education
Public health or related education

Learning Objectives:
Describe steps used to develop culturally-appropriate social marketing campaigns addressing AI/AN adolescent health, suicide, bullying, drug and alcohol use, sexual assault, and family violence. List tips and lessons learned for those interested in managing multimedia campaigns (harnessing the health promotion powers of Facebook, websites, text messaging, twitter). Describe available American Indian/Alaska Native health promotion media campaigns, tools, and resources.

Keyword(s): Social Marketing, Native Americans

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I am the Suicide Prevention Project Manager at the Northwest Portland Area Indian Health Board. I have developed and disseminated culturally-appropriate suicide, bullying, alcohol and drug, sexual assault, and family violence social marketing prevention materials and resources, provided suicide prevention training and technical assistance Northwest tribes. I completed my Masters of Public Health concentrating in Health Promotion at Portland State University, and have a background in women’s health, and reproductive and sexual health outreach.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3215.0: Sacred Spaces & Health: Strengthening Public Health Prevention with Culture & Tradition