142nd APHA Annual Meeting and Exposition

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Experience from both sides: Getting public health into local and state media

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014 : 11:10 AM - 11:30 AM

Naomi King Englar , Prevention Research Center, Tulane University, New Orleans, LA
Audio (mp3) recording Recorded Presentation (mp4)
The news industry is dynamic and quick-paced with newsrooms constantly facing resource challenges while balancing their readers’ needs and interests. But public health communicators can achieve successful coverage of research, programs, initiatives and movements by studying the media landscape and leveraging windows of opportunity.

Learning Areas:

Communication and informatics
Diversity and culture
Implementation of health education strategies, interventions and programs
Other professions or practice related to public health

Learning Objectives:
Describe the relationship between public relations professionals and news media professionals. Explain the importance of tailoring news to place, culture, values and audience.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: As the communications coordinator for a public health research center and a former newspaper journalist, I have experience in media relations and news-gathering.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3113.0: Media advocacy: How to make public health matter in media