142nd APHA Annual Meeting and Exposition

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A Healthy America: Leveraging the power of media to catalyze a public health movement

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Monday, November 17, 2014 : 10:50 AM - 11:00 AM

John Hoffman , The Public Good Projects, New York, NY
Audio (mp3) recording Audio (mp3) recording Recorded Presentation (mp4) Recorded Presentation (mp4)
Few forces have as much power to shape public opinion as mass media. Drawing on his years of experience producing and directing major public health campaigns as Vice President of Documentary Films at HBO, John Hoffman, now CEO of the non-profit media company The Public Good Projects, will discuss the largely untapped role of media in improving the public’s health with a focus on his current effort, being developed in partnership with the Institute of Medicine, called A Healthy America. The goal of A Healthy America is to leverage the full power of marketing and the media to improve the health of the nation.

Learning Areas:

Planning of health education strategies, interventions, and programs

Learning Objectives:
Discuss the transformative role that media can play in improving the nation’s health.

Presenting author's disclosure statement:

Qualified on the content I am responsible for because: I have spent my career creating media that aims to improve the public’s health. I am the CEO of The Public Good Projects. Prior to that, I spent 17 years at HBO focused on producing Emmy Award-winning documentary film series on crucial public health issues, including Addiction, The Alzheimer’s Project, and The Weight of the Nation.
Any relevant financial relationships? No

I agree to comply with the American Public Health Association Conflict of Interest and Commercial Support Guidelines, and to disclose to the participants any off-label or experimental uses of a commercial product or service discussed in my presentation.

Back to: 3109.0: APHA President-Elect Session - Selling Health to America: Leveraging the Power of Marketing to Accelerate a Social Movement