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APHA President-Elect Session - Selling Health to America: Leveraging the Power of Marketing to Accelerate a Social Movement
Monday, November 17, 2014: 10:30 AM - 12:00 PM
There has never been a more urgent need for a revolution in health communication. With the current and coming onslaught of preventable chronic disease, the US today faces a serious public health crisis. Numerous Institute of Medicine (IOM) reports have called for a large-scale, enduring media campaign to elevate our nation’s overall health. The need for this could not be greater than it is today. Until now we have never implemented a sufficiently sustained effort to market health to the country. In the service of that goal, the IOM, part of the National Academy of Sciences and the world’s most respected independent voice on matters of health and The Public Good Projects, an independent non-profit media organization founded by the creator of Emmy Award-winning public health campaigns Addiction, The Alzheimer's Project, and The Weight of the Nation, have forged an ongoing working partnership to implement one of the country’s largest health information and marketing campaigns to date—A Healthy America. A Healthy America will harness the proven powers of contemporary media, galvanizing the nation to recognize that we face a serious threat from preventable chronic disease -- and that individually and collectively we must do something about it. To accomplish this will require innovative partnerships among the academic, government, corporate, philanthropic, and health care sectors, along with the nation’s most powerful news, entertainment, and social networking companies. In this session, hear from IOM leaders, leaders of corporate America, and The Public Good Projects founder about this exciting new initiative.
Session Objectives: Explain what “A Healthy America” is and how it can change the landscape of health communications;
Identify ways that this initiative can help APHA achieve its goal of moving America towards becoming the healthiest nation in a generation; and
Analyze the risks and benefits of the proposed partnerships with private corporations.
Welcoming Remarks and Session Overview
Moderated Discussion and Q and A
See individual abstracts for presenting author's disclosure statement and author's information.
Organized by: APHA
Endorsed by: Mental Health
Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH)