142nd APHA Annual Meeting and Exposition

Annual Meeting Recordings are now available for purchase

Promising Strategies in Risk Communication (organized by HCWG)

142nd APHA Annual Meeting and Exposition (November 15 - November 19, 2014): http://www.apha.org/events-and-meetings/annual
Wednesday, November 19, 2014: 12:30 PM - 2:00 PM
The purpose of this session is to share recommendations for improving message content, distribution strategies, and assessing the overall impact of health communications, including approaches for analysis of messages performance and prediction of communications success for high risk health behaviors. The audience will learn how to use social marketing and health campaigns as a way to communicate about high risk behavior issues, like suicide, drug safety, and contraceptives. This session will also describe useful mechanisms for community-based projects and tools to implement social marketing communication campaigns in their local communities.
Session Objectives: Discuss strategies for monitoring message performance in the social media space for high risk health behaviors. Explain the design of formative audience research to segment target audiences and develop a theory-based health communication campaign for high risk health behaviors. Design empirical evaluation strategies for high risk health behavior prevention campaigns.
Sherie Lou Santos, MPH, CHES

Measuring the Associations Between Public Education Campaigns and Use of Crisis Support Services
Elizabeth Karras, PhD, Naiji Lu, PhD, Sybil Wojcio, MPH, Brady Stephens, MS, Xin Tu, PhD and Robert Bossarte, Ph.D.

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion

CE Credits: Medical (CME), Health Education (CHES), Nursing (CNE), Public Health (CPH) , Masters Certified Health Education Specialist (MCHES)