3375.0 Social marketing and health communication campaigns

Monday, November 8, 2010: 4:30 PM - 5:30 PM
Poster
This session will highlight social marketing and health communication campaigns that utilize a variety of creative strategies and target various health topics and populations.
Session Objectives: 1. Identify how to develop and pilot test effective messages, materials, and brands for social marketing and health communication campaigns. 2. Describe how to implement social marketing and health communication campaigns alongside partners and other stakeholders. 3. Identify the best methods for rigorously evaluating how social marketing and health communication campaigns influence beliefs, attitudes, and behaviors.

Board 1
Reality Check: Incorporating parental attitudes into an underage drinking prevention campaign
Gisela Rots, MSc, Stacey E. King, MS and Amy Dunaway, MA, MPH
  
Board 2
Generating "buzz":Earned media and NYC's "Pouring on the Pounds" campaign
Elizabeth Chuang, MD, Katherine Gregory, PhD, Jeffrey Escoffier, Sabira Taher, MPH, Cathy Nonas, RD MS, Lynn D. Silver, MD, MPH, Geoffrey Cowley and Andrew Goodman, MD
  
Board 3
“What am I jumping for?”: Adolescent female responses to an HPV vaccine marketing campaign
Amy Leader, DrPH, MPH, Rebecca Ruth Cashman, MPH and Ian Frank, MD
Board 4
Journey of a Lifetime: Using social media outlets and social marketing techniques to address disparities in birth outcomes through the life-course lens
Lorraine Lathen, MA, Jack Ferreri, BA, Johnna Scott, BA, Patrice Onheiber, MPA, Janine Lewis, MPH, Angela Rohan, PhD and Murray L. Katcher, MD, PhD
  
Board 5
Eco-ESU: A service learning project to improve sustainable behavior on a college campus
Tara Holland, MPH Candidate, Christina Kolenut, MPH, Elizabeth Micklow, MPH Candidate, Emily Mowl, MPH Candidate, Kalkidan Mulugeta, MPH Candidate, Kristina Rodriguez, MPH Candidate, Aarthi Shanmugavel, MPH Candidate and Steven Godin, PhD, MPH, PHI Certificate
Board 6
National Initiative to Fight Childhood Asthma: A long term social marketing campaign
Elizabeth G. Bayne, MPH, Kristy Miller, Alisa Smith and Patty Goldman
Board 7
"Breathing should not be work": Evaluating an asthma awareness campaign in Hartford, CT
Tara McLaughlin, PhD, MPE, Rita Kornblum, BA, Rose Maljanian, RN, MBA and Katherine McCormack, RN, MPH
Board 8
Use of social marketing principles and audience research to guide the response to the 2009 H1N1 vaccination campaign
James Bender, MHS, CHES, Alan Janssen, MSPH, Elyse Levine, PhD, Derek Inokuchi, MHS, CHES, Sondra Dietz and Allison Bozniak

See individual abstracts for presenting author's disclosure statement and author's information.

Organized by: Public Health Education and Health Promotion
Endorsed by: Alcohol, Tobacco, and Other Drugs, Social Work

See more of: Public Health Education and Health Promotion
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